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Increasing the attractiveness of labour market in-demand professions

03 April 2019 09:58

In Bulgaria, the first models have been developed for improving the attractiveness of the most in-demand professions in the labour market. Models to increase the attractiveness of 16 professions in machine building, electrical engineering, transport and medicine sectors were developed by the Industrial Capital Association.

A study was first carried out to identify the main factors that determine a profession’s attractiveness: this was linked to the expectations of its possible benefits, on the one hand, and the relative difficulty and complexity of the training needed for its practice, on the other. A ‘multifactorial theory of the attractiveness of professions’ was elaborated and formed the basis for the development of attractiveness models. Two categories of factors with an implicit or explicit impact on the attractiveness of a given occupational sector, and occupations within it, were identified. Ways to make given professions attractive to learners were investigated.

Factors affecting attractiveness

A. Factors arising from education / training in the specific profession:

  • prestige of the profession;
  • effort needed to complete the education/training;
  • time spent in training;
  • cost of the training;
  • location of the VET school/ training centre;
  • reputation of the VET school/ training centre.

B. Factors arising from the position(s) in which the particular profession is exercised:

  • working environment;
  • remuneration;
  • intangible incentives;
  • stress associated with its practice;
  • possibilities for professional development.

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